Qualitative
What is user shadowing?
Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can...
What is user shadowing? What is field research? Meaning, methods, and examples
Imagine stepping into a bustling market, where the sounds of chatter and the aroma of fresh spices fill the air. You observe how shoppers interact w...
What is field research? Meaning, methods, and examples What is contextual inquiry? Definition and example
In the fast-paced design world, creating products that truly meet users’ needs requires more than theoretical knowledge or assumptions. It dem...
What is contextual inquiry? Definition and example What is ethnographic research? Definition, examples & methods
Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending wit...
What is ethnographic research? Definition, examples & methods Usability testing methods: Qualitative vs. quantitative usability testing
If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible....
Usability testing methods: Qualitative vs. quantitative usability testing