Qualitative

Reading Time: 9 minutes Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can you create an experience that exactly meets their needs? User shadowing is one possible strategy. It involves watching your user group in their comfortable setting. Your ability to provide a user-centered solution will […]

Reading Time: 8 minutes In the realm of research methodologies, field study, often called field research, stands out as a pivotal approach to understanding real-world phenomena through direct observation and interaction within natural settings.  Unlike controlled experiments, it captures genuine behaviors and social interactions, providing rich and detailed insights. Field research offers a firsthand look at reality, whether you’re […]

Reading Time: 12 minutes In the fast-paced design world, creating products that actually meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. This is where contextual inquiry comes into play. In this blog, we will understand what is contextual inquiry, along with […]

Reading Time: 8 minutes Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]

Reading Time: 9 minutes If you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible. You want to ensure that your customers will love it and keep coming back for more. And that even if they don’t love it right away, they’ll be able to […]