Psychology
The behavioral blueprint of digital life
The rapid integration of digital technologies into every facet of life has transformed how we interact, work, and perceive the world around us. Whil...
The behavioral blueprint of digital life What is a mental model? Definition and examples
Imagine trying to navigate a city you’ve never visited before. Without a map or GPS, you’d rely on your internal sense of direction, pie...
What is a mental model? Definition and examples Decoy effect: UX psychology
Imagine browsing your favorite online meal delivery service, torn between two delicious iced coffees. Suddenly, a third, less appealing option appea...
Decoy effect: UX psychology Hicks Law: Why does it matter in UX?
To provide a successful user experience, you must first identify the functionalities that will meet their demands and then guide them to the precise...
Hicks Law: Why does it matter in UX? What is familiarity bias? Definition & example
Have you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are ...
What is familiarity bias? Definition & example What is the anchoring bias?
Understanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of...
What is the anchoring bias? Cognitive bias: Every UX designer should know
It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impa...
Cognitive bias: Every UX designer should know Confirmation bias explained-Importance & examples
When perusing your social media feeds, have you ever ignored posts by friends with opposing political views? However, you most likely paid attention...
Confirmation bias explained-Importance & examples What is cognitive load? Definition, types and examples
Have you ever felt mentally exhausted after trying to understand a complex topic or navigate through a cluttered website? This experience is often m...
What is cognitive load? Definition, types and examples What is selective attention? Meaning, example & importance
In a world filled with sensory overload, our brains can’t handle everything at once. That’s where selective attention comes in. Selectiv...
What is selective attention? Meaning, example & importance Why emotional design Is important for creating better UX
Psychology says that humans base their decisions on emotions rather than logic. Hence, as designers it is imperative to understand the concept of em...
Why emotional design Is important for creating better UX 6 Ways to choose rights colours for your next design project
When it comes to choosing colours for your design project, it seems pretty daunting at first. You can spend hours and hours searching and scrolling ...
6 Ways to choose rights colours for your next design project