Pricing

Reading Time: 6 minutes Imagine browsing your favorite online meal delivery service, torn between two delicious iced coffees. Suddenly, a third, less appealing option appears. You might think it’s just a random addition, but it’s a clever pricing tactic known as the ‘Decoy Effect.’  This ingenious strategy manipulates our minds and can persuade us to choose the more expensive […]

Reading Time: 7 minutes Understanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings.  This series will delve into anchoring bias—one of the cognitive biases and its […]

Reading Time: 9 minutes Building a competitive product can be tough. This is why the need for the right product design agency has witnessed tremendous growth. With thousands of design agencies in the market, it is difficult to identify the right agency for your product design needs. You will have to consider several factors such as their portfolio, client […]