Perception

Reading Time: 8 minutesImagine trying to navigate a city you’ve never visited before. Without a map or GPS, you’d rely on your internal sense of direction, piecing together landmarks and your sense of the layout to find your way. This mental navigation system is akin to a mental model, a mental representation that helps us make sense of […]

Reading Time: 7 minutesUnderstanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings.  This series will delve into anchoring bias—one of the cognitive biases and its […]

Reading Time: 8 minutesIt is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impartial as we strive to be, it is impossible to avoid allowing assumptions, preconceptions, and other internalized thought patterns to influence our work. Recognizing and resolving cognitive […]

Reading Time: 8 minutesIn the digital age, capturing users’ attention amid overwhelming information is a challenge. This is where principles of visual hierarchy come into play, guiding users’ eyes to the most important elements of a webpage or app and ensuring effective communication.  By strategically arranging and emphasizing elements, designers can influence how information is perceived, enhancing user […]

Reading Time: 9 minutesIn a world filled with sensory overload, our brains can’t handle everything at once. That’s where selective attention comes in. Selective attention acts as a cognitive filter, helping us prioritize and direct our attention towards the most relevant things while ignoring distractions.  The ability to selectively focus our attention plays a vital role in our […]

Reading Time: 7 minutesIn UX design, a tricky, unnotice­d force guides our choices. That’s survivorship bias. We­ often look at what worked (successful use­rs or products) and ignore what didn’t. This oversight skews our vie­ws and design choices, affecting the­ quality of our UX plans. This survivorship bias is a real pitfall in UX design. It’s when de­signers […]

Reading Time: 12 minutesPicture yourself strolling into an art gallery buzzing with abstract paintings, and in the middle of all that creative chaos, you notice a lone photograph. Now, why does this odd mix leave you paused? Well, juxtaposition is one key idea that affe­cts how your brain thinks and acts.  Understanding juxtaposition means recognizing how strategically placing […]

Reading Time: 9 minutesWhat comes to your mind when you think of visual design? Graphics? Fonts? Colours? Well, it is much more than that. Visual design is the cohesion of aesthetics and functionality. All of the elements i.e. images, typography, space, layout and colour are planned very carefully so that it optimizes user experience and enhances conversions. In […]