Perception
What is a mental model? Definition and examples
Imagine trying to navigate a city you’ve never visited before. Without a map or GPS, you’d rely on your internal sense of direction, pie...
What is a mental model? Definition and examples What is the anchoring bias?
Understanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of...
What is the anchoring bias? Cognitive bias: Every UX designer should know
It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impa...
Cognitive bias: Every UX designer should know Principles of Visual Hierarchy in UX
In the digital age, capturing users’ attention amid overwhelming information is a challenge. This is where principles of visual hierarchy come...
Principles of Visual Hierarchy in UX Confirmation bias explained-Importance & examples
When perusing your social media feeds, have you ever ignored posts by friends with opposing political views? However, you most likely paid attention...
Confirmation bias explained-Importance & examples What is selective attention? Meaning, example & importance
In a world filled with sensory overload, our brains can’t handle everything at once. That’s where selective attention comes in. Selectiv...
What is selective attention? Meaning, example & importance What is survivorship bias? Consequences, tips & strategies
In UX design, a tricky, unnoticed force guides our choices. That’s survivorship bias. We often look at what worked (successful users or pro...
What is survivorship bias? Consequences, tips & strategies What is juxtaposition? Examples and definition
Picture yourself strolling into an art gallery buzzing with abstract paintings, and in the middle of all that creative chaos, you notice a lone phot...
What is juxtaposition? Examples and definition How visual design influences UX design
What comes to your mind when you think of visual design? Graphics? Fonts? Colours? Well, it is much more than that. Visual design is the cohesion of...
How visual design influences UX design