Observation

Reading Time: 6 minutes When it comes to understanding human behavior and interactions, researchers often rely on methods that go beyond mere statistics. One such method is the observational study. But what is an observational study?  At its core, it involves watching and recording individuals in their natural environments without manipulating any variables. This approach allows researchers to gather […]

Reading Time: 6 minutes Ever wondered how certain trends evolve or how specific behaviors change over the years? Think about how children grow into adults, how technology influences our daily lives, or how health patterns emerge in different populations. Longitudinal research holds the key to unlocking these mysteries. But what is a longitudinal study exactly? Longitudinal research is a […]

Reading Time: 9 minutes Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can you create an experience that exactly meets their needs? User shadowing is one possible strategy. It involves watching your user group in their comfortable setting. Your ability to provide a user-centered solution will […]

Reading Time: 8 minutes In the realm of research methodologies, field study, often called field research, stands out as a pivotal approach to understanding real-world phenomena through direct observation and interaction within natural settings.  Unlike controlled experiments, it captures genuine behaviors and social interactions, providing rich and detailed insights. Field research offers a firsthand look at reality, whether you’re […]

Reading Time: 12 minutes In the fast-paced design world, creating products that actually meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. This is where contextual inquiry comes into play. In this blog, we will understand what is contextual inquiry, along with […]

Reading Time: 8 minutes Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]