Metrics

Reading Time: 8 minutesUsability testing for enterprise products is one of the most important methods to determine whether the users i.e. employees are able to use the product in its intended manner. UX researchers must evaluate the user experience of a product or website to understand whether their actual users find it easy to use their product or […]

Reading Time: 9 minutesIf you’re in charge of creating a new product or feature for your company, you’re probably wondering how to make it as good as possible. You want to ensure that your customers will love it and keep coming back for more. And that even if they don’t love it right away, they’ll be able to […]

Reading Time: 11 minutesWhat is A/B testing? A/B testing, or split testing, is a method used by UX designers and marketers to compare two versions of something. Be it a product, an app, a website or an ad. The goal is to determine which one of the two versions is more successful, according to our business, product, and […]

Reading Time: 4 minutesWhat is UX strategy? The user experience strategy or UX Strategy is a way to address & plan a digital product. This strategy aligns the business goals, user’s requirements & technology to ensure the utilisation of the resources in the right direction. UX Strategy is the “big picture”, a high-level plan to achieve one or […]