Focus

Reading Time: 9 minutesIn a world filled with sensory overload, our brains can’t handle everything at once. That’s where selective attention comes in. Selective attention acts as a cognitive filter, helping us prioritize and direct our attention towards the most relevant things while ignoring distractions.  The ability to selectively focus our attention plays a vital role in our […]

Reading Time: 8 minutesWhen you think of UX design, what comes to mind? You can picture someone before a computer screen, designing your next favorite app or website. And you’re right—that is the job description for a UX designer. But did you know that there’s another person involved in the product development process? This person works with the […]

Reading Time: 5 minutesWe received so many questions from you all in the past few weeks to describe how UI/UX and product designs differ. Well, now that we have established ourselves as a product design agency, we can help you identify the differences between the two. Honestly, there are no substantial differences between product design and UI/UX design. […]

Reading Time: 9 minutesMinimalist design has been the talk of the town of the product design world lately. Designers may think that bolder, flashy, and feature-rich elements are the best ways to attract users’ attention. However, the research suggests that users are attracted to a clean design and hence, designers should understand the concept of simplistic design meaning. […]