Evaluation

Reading Time: 9 minutes Embarking on a journey to create user-friendly products involves more than just intuitive design. It requires a deep understanding of user interactions. This is where cognitive walkthrough come into play.  By simulating user tasks step-by-step, this method allows UX designers to anticipate how users navigate interfaces and identify potential usability hurdles.  In this blog, we […]

Reading Time: 6 minutes Imagine you have developed a product with all the bells and whistles, and you are confident that the product is going to rock in the market and be the top performer. But weeks after you launch it, you find that the product has hardly got any users and people are posting poor reviews. What will […]

Reading Time: 10 minutes Enterprise UX has recently emerged as an essential part of business strategy for companies globally. The field is growing rapidly and has gained traction recently due to its ability to help companies improve their bottom line by providing employees with the tools they need to do their jobs effectively. In this article, we are going […]

Reading Time: 4 minutes What is UX strategy? The user experience strategy or UX Strategy is a way to address & plan a digital product. This strategy aligns the business goals, user’s requirements & technology to ensure the utilisation of the resources in the right direction. UX Strategy is the “big picture”, a high-level plan to achieve one or […]

Reading Time: 4 minutes A Forbes article by Steven Douglas highlights the importance of UX in transforming businesses. This article also brings forward a very important statistic researched by Forrester. Every dollar invested in UX design brings a return of $100 i.e. a massive ROI of 9,900% Obviously, User Experience design is big business. And to achieve such big […]