Decision-making
Hicks Law: Why does it matter in UX?
To provide a successful user experience, you must first identify the functionalities that will meet their demands and then guide them to the precise...
Hicks Law: Why does it matter in UX? What is the anchoring bias?
Understanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of...
What is the anchoring bias? Cognitive bias: Every UX designer should know
It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impa...
Cognitive bias: Every UX designer should know What is survivorship bias? Consequences, tips & strategies
In UX design, a tricky, unnoticed force guides our choices. That’s survivorship bias. We often look at what worked (successful users or pro...
What is survivorship bias? Consequences, tips & strategies Importance of user research for enterprise UX
Starting a project without diligent user research is like starting a journey without a compass. And just like you would expect, you will end up at t...
Importance of user research for enterprise UX Why emotional design Is important for creating better UX
Psychology says that humans base their decisions on emotions rather than logic. Hence, as designers it is imperative to understand the concept of em...
Why emotional design Is important for creating better UX