Behavior
What is a mental model? Definition and examples
Imagine trying to navigate a city you’ve never visited before. Without a map or GPS, you’d rely on your internal sense of direction, pie...
What is a mental model? Definition and examples Decoy effect: UX psychology
Imagine browsing your favorite online meal delivery service, torn between two delicious iced coffees. Suddenly, a third, less appealing option appea...
Decoy effect: UX psychology What is familiarity bias? Definition & example
Have you ever noticed yourself gravitating towards the same brand of coffee or choosing to watch movies from a favorite genre repeatedly? These are ...
What is familiarity bias? Definition & example What is empathy mapping? Examples and exercise
In the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your...
What is empathy mapping? Examples and exercise Cognitive bias: Every UX designer should know
It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impa...
Cognitive bias: Every UX designer should know What is user shadowing?
Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can...
What is user shadowing? What is ethnographic research? Definition, examples & methods
Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending wit...
What is ethnographic research? Definition, examples & methods