Awareness
Cognitive bias: Every UX designer should know
It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impa...
Cognitive bias: Every UX designer should know What is survivorship bias? Consequences, tips & strategies
In UX design, a tricky, unnoticed force guides our choices. That’s survivorship bias. We often look at what worked (successful users or pro...
What is survivorship bias? Consequences, tips & strategies