Aesthetics

Reading Time: 5 minutesHave you ever wondered why some products fly off the shelves while others struggle to gain traction? The answer often lies in the meticulous application of design principles.  In today’s fiercely competitive business landscape, a product’s aesthetics, functionality, and ease of use are not just important- they’re paramount.  Aesthetics are essential, but design also affects […]

Reading Time: 8 minutesIn this fast-paced digital world, simplicity is key. Minimalist website design has become increasingly popular because of its clean and simple aesthetic.  Minimal design, also called minimalism, is a way of designing things by keeping them simple and clear, using very few elements possible.  The basic idea is to get rid of anything that’s not […]

Reading Time: 5 minutesWhen it comes to creating a website, the homepage is the first impression visitors have of your brand. Hence, creating an exceptional, easy-to-navigate homepage design layout becomes important to stay ahead in the digital space. Think of your homepage as the digital equivalent of a storefront, just like a physical store.  It is crucial to […]

Reading Time: 7 minutesIn the fast-evolving digital landscape, a website is often the first point of contact between a business and its audience. Additionally, a well-thought professional website design, incorporating User Research not only captures attention but also enhances the user experience, fostering trust and engagement. With consumers increasingly relying on the internet to discover, research, and engage […]

Reading Time: 9 minutesMinimalist design has been the talk of the town of the product design world lately. Designers may think that bolder, flashy, and feature-rich elements are the best ways to attract users’ attention. However, the research suggests that users are attracted to a clean design and hence, designers should understand the concept of simplistic design meaning. […]

Reading Time: 7 minutesPsychology says that humans base their decisions on emotions rather than logic. Hence, as designers it is imperative to understand the concept of emotional design and why it is important to create products with better user experience. A great design can activate a person’s positive emotions such as happiness, joy, and amusement and make them […]

Reading Time: 4 minutesUX Design has now become an inseparable part of digital marketing strategy. Business owners, brands and customers are all talking about user experience. Though not in literal terms, they express their opinions about how this app is great, or not so great on several platforms including social media. Defining user experience A blog from Protoypr […]