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Confirmation bias explained-Importance & examples

Reading Time: 7 minutes When perusing your social media feeds, have you ever ignored posts by friends with opposing political views? However, you most likely paid attention to the content published by others who share your political views. This is an example of confirmation bias, a phrase coined by psychologist Peter Wason in 1960 to describe the tendency to […]

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Top 6 participatory design methods for your project

Reading Time: 8 minutes Participatory design methods is a user-centered design methodology that involves all stakeholders, particularly the end-users, in the design process. By actively engaging users from the initial stages of development, this approach ensures that the final product meets user needs and resonates with their preferences and expectations.  This collaborative process fosters a sense of ownership among […]

Conducting participatory design technique
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What is field research? Meaning, methods, and examples

Reading Time: 8 minutes In the realm of research methodologies, field study, often called field research, stands out as a pivotal approach to understanding real-world phenomena through direct observation and interaction within natural settings.  Unlike controlled experiments, it captures genuine behaviors and social interactions, providing rich and detailed insights. Field research offers a firsthand look at reality, whether you’re […]

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What is cognitive load? Definition, types and examples

Reading Time: 9 minutes Have you ever felt mentally exhausted after trying to understand a complex topic or navigate through a cluttered website? This experience is often marked by frustration and confusion due to cognitive load.  In today’s fast-paced digital world, managing cognitive load is essential for enhancing learning, improving user experience, and ensuring that interactions with technology are […]

What is cognitive load theory?
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What is cognitive walkthrough? Methods and examples

Reading Time: 9 minutes Embarking on a journey to create user-friendly products involves more than just intuitive design. It requires a deep understanding of user interactions. This is where cognitive walkthrough come into play.  By simulating user tasks step-by-step, this method allows UX designers to anticipate how users navigate interfaces and identify potential usability hurdles.  In this blog, we […]

What is Cognitive Walkthrough?
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What is contextual inquiry? Definition and example

Reading Time: 12 minutes In the fast-paced design world, creating products that actually meet users’ needs requires more than theoretical knowledge or assumptions. It demands a deep, empathetic understanding of how users interact with products in their everyday lives. This is where contextual inquiry comes into play. In this blog, we will understand what is contextual inquiry, along with […]

What is Contextual Inquiry?
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What is participatory design? Learn how to conduct it

Reading Time: 9 minutes In design circles, user-centricity has become fashionable. However, let us face it: being truly user-focused involves more than just having a design team discuss it in a well-lit studio. Collaboration and direct user involvement are involved. This is where the democratic and transformative process of participatory design is applied. This article will define participatory design […]

What is Participatory Design?
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What is journey mapping? User journey maps meaning and types

Reading Time: 8 minutes Knowing what is journey mapping can significantly impact the design process, making it essential to understand how to create a journey map.  Journey mapping is an effective technique for UX designers to visualize and improve the user experience from the first interaction to the last touchpoint. It involves detailed visualizations of the website user journey, […]

Understanding Journey Mapping in UX
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What is ethnographic research? Definition, examples & methods

Reading Time: 8 minutes Imagine walking in the heart of a bustling marketplace and being captivated by a group of women weaving vibrant fabrics, their laughter blending with the hum of conversation. This scene sparked your curiosity, igniting a desire to uncover the stories hidden within their daily lives. This is where ethnographic research comes in!  Ethnographic research, by […]

Understand what is ethnographic research
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What is selective attention? Meaning, example & importance

Reading Time: 8 minutes In a world filled with sensory overload, our brains can’t handle everything at once. That’s where selective attention comes in. Selective attention acts as a cognitive filter, helping us prioritize and direct our attention towards the most relevant things while ignoring distractions.  The ability to selectively focus our attention plays a vital role in our […]

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