Insights
What is empathy mapping? Examples and exercise
Reading Time: 7 minutes In the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]
Jul 26, 2024 • By Aakash Jethwani
What is the anchoring bias?
Reading Time: 7 minutes Understanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings. This series will delve into anchoring bias—one of the cognitive biases and its […]
Jul 26, 2024 • By Aakash Jethwani
Cognitive bias: Every UX designer should know
Reading Time: 8 minutes It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impartial as we strive to be, it is impossible to avoid allowing assumptions, preconceptions, and other internalized thought patterns to influence our work. Recognizing and resolving cognitive […]
Jul 25, 2024 • By Aakash Jethwani
Principles of Visual Hierarchy in UX
Reading Time: 8 minutes In the digital age, capturing users’ attention amid overwhelming information is a challenge. This is where principles of visual hierarchy come into play, guiding users’ eyes to the most important elements of a webpage or app and ensuring effective communication. By strategically arranging and emphasizing elements, designers can influence how information is perceived, enhancing user […]
Jul 23, 2024 • By Aakash Jethwani
Card sorting examples to help you with UX research
Reading Time: 5 minutes In the world of UX design, understanding how users perceive and organize information is crucial for creating effective interfaces. For instance, a card sorting examples might involve asking users to categorize items from a website to see how they naturally group them. One of the most valuable techniques for gaining this insight is card sorting. […]
Jul 22, 2024 • By Aakash Jethwani
What is shadowing in user research?
Reading Time: 9 minutes Designing software solutions for various clients is difficult. Each customer provides a unique set of products, services, and processes. So, how can you create an experience that exactly meets their needs? Shadowing is one possible strategy. It involves watching your user group in their comfortable setting. Your ability to provide a user-centered solution will increase […]
Jul 18, 2024 • By Aakash Jethwani
What is visual hierarchy in design? Examples and principles
Reading Time: 6 minutes In the design world, capturing and guiding a user’s attention is crucial. Whether you’re creating a website, a mobile app, or any visual content, how you organize and present information can make or break the UX. This is when the concept of visual hierarchy comes into play. So, what is visual hierarchy? Visual hierarchy is […]
Jul 18, 2024 • By Aakash Jethwani
What is task analysis? Examples and types
Reading Time: 6 minutes Imagine trying to navigate a complex website to book a flight. You need to search for flights, compare prices, select dates, input personal information, and finally make a payment. Each activity involves a series of steps, decisions, and actions that we often perform without much thought. This sequence of breaking down the action answers the […]
Jul 17, 2024 • By Aakash Jethwani
Step-by-step guide to conduct card sorting analysis
Reading Time: 7 minutes Imagine you’re designing a new online store. You have many ideas for categorizing products, but how do you know which makes the most sense to your customers? This is where card sorting analysis comes in. It’s like a detective game for understanding how people organize things in their minds. By watching participants sort information into […]
Jul 17, 2024 • By Aakash Jethwani
Confirmation bias explained-Importance & examples
Reading Time: 7 minutes When perusing your social media feeds, have you ever ignored posts by friends with opposing political views? However, you most likely paid attention to the content published by others who share your political views. This is an example of confirmation bias, a phrase coined by psychologist Peter Wason in 1960 to describe the tendency to […]
Jul 12, 2024 • By Aakash Jethwani
