UX Research Services to Increase ROI
Our UX research agency prioritizes deep, evidence-based UX research to guide every decision. Our trained experts collaborate closely with your team, ensuring alignment and long-term value for your digital products.
What’s Included in our UX Research Services?
Our UX research services help growing startups and established businesses struggling with poor UX that limits engagement and conversions.
Through a data-driven UX research approach, we improve digital experiences and deliver products that truly meet user needs for sustainable, long-term growth.
Usability Testing
We uncover functional gaps in your product through usability testing, capturing user feedback to improve the overall user experience.
User Interviews
We understand users’ preferences and shape digital products around real user needs to deliver more relevant and engaging experiences.
Competitor Analysis
We analyze competitor offerings to track market trends and develop informed strategies that strengthen your position and competitive advantage.
Eye Tracking
We study competitor strategies to understand user behavior and expectations, allowing us to refine design decisions and relevant experiences.
Heatmaps & Click Maps
We identify the areas of improvement with the help of visual representation of user interaction.
A/B Testing
We experiment with various design concepts to understand which design strategy better serves your purpose.
Approach of our
UX research services
Our UX design services apply tailored qualitative research and quantitative methods, bringing cross-functional expertise together to define clear research goals and inform smarter product design decisions.
1. Planning
In the planning phase, we define clear research goals, select right methods, and align stakeholders around outcomes that matter to the business.
This structured research plan ensures the UX research stays focused, efficient, and grounded in real user behavior.
4. Recruiting
We carefully recruit participants who closely match your target audience, ensuring the research reflects real user behaviors and expectations.
This targeted recruiting approach leads to reliable findings that support confident, user-focused design decisions.
2. Research
In this phase, we conduct in-depth research using methods such as user interviews, surveys, and behavioral analysis to gather data.
This approach helps uncover user motivations, pain points, and patterns that inform design and business decisions.
5. Synthesise
In this phase, we synthesize research findings to connect patterns, validate assumptions, and form clear, evidence-based hypotheses.
These insights help teams confirm or challenge decisions and move forward with confidence using data-based direction.
3. Conduct Research
In this phase, we conduct in-depth UX research using qualitative and quantitative methods to capture reliable user data.
The findings are translated into clear, visually engaging reports that highlight patterns, validate assumptions, and support informed design decisions.
Turn User Data into Smarter Decisions
Contact UsBenefits of User Research Services
A UX consulting service analyzes how your target audience thinks and interacts, then translates those insights into clear, practical solutions that support sustainable, long-term business growth.
Better Product Market Fit
UX research helps to understand your users’ pain points, behavior, and preferences to enhance product viability.
Better Decision-Making
User research helps you make informed design and development decisions with evidence of user behavior.
Identify Gaps & Reduce Risks
UX research helps companies clearly understand user requirements, reduce uncertainty, and minimize the risk of costly decisions during product development.
Increased Adoption Rate
User research helps teams understand what real users value, enabling the creation of products and services that feel relevant, seamless, and easy to adopt.
Competitive Advantage
Leveraging user insights, a UX consulting company aids in competitor analysis & positioning products for long-term growth.
Why Partner with Octet?
Octet is a trusted UX research agency delivering comprehensive UX research services that balance usability with well-designed user interfaces.
Through a transparent, quality-focused approach, we help businesses make confident design decisions and create experiences that consistently meet user and business expectations.
Expertise and Experience
Our UX team brings deep industry experience in user research, helping businesses uncover insights and design decisions grounded in real user behavior.
Customised Approach
We tailor our user research approach to generate meaningful, actionable findings that directly support your business objectives and decision-making.
Collaborative Methods
We involve stakeholders and end-users in the UX research process, ensuring accurate and actionable insights.
Advanced Research Tools
We use advanced user research tools to provide reliable and actionable data that drives success for your business.
Comprehensive Reporting
We present precise, visually appealing data to help you make data-driven decisions and extract valuable insights.
Let’s Track Your User Engagement!
Contact UsCreating Impact with our UX Research Services
Parag Chivate
Founder & CEO,
ShipDelight
Sandhya Mhaskar
Product Lead,
Icegram
Ishaan Gandhi
Group Product Manager,
Nirvana
Parag Chivate
Founder & CEO,
ShipDelight
They have delivered more than what they have committed. They made our sophisticated platform super simple and classic, our customers love using our app than any competitors. The team streamlined our process and made us far more efficient.
Sandhya Mhaskar
Product Lead,
Icegram
The team's work was met with positive acclaim, thanks to the success of their delivery. They were highly open to feedback, and our internal stakeholders were particularly impressed with the team's communication skills.
Ishaan Gandhi
Group Product Manager,
Nirvana
The team is well-adjusted and knows their work. They always come up with new ideas and make us understand why things should be built in a particular way. We started with the design but our relationship extended till development. The team’s ability to grasp our business context resulted in fast turnaround.
See the impact of our UX research
Boost Conversions with Our User Insights!
Contact UsOur work spans across domains and industries
Our expert UX research agency supports companies across design, development, and marketing by delivering clear, actionable research that strengthens digital products and services with user-facing interfaces.
Tech Companies
Tech companies building end-to-end digital products by collaborating across product teams, marketing teams, and business stakeholders.
Innovative Solution Provider
Innovative Solution Providers that prioritize user pain points and preferences to create simpler, effective and user-focused solutions.
SaaS Companies
Companies whose aim is to educate users about their products on a large scale and facilitate product adoption.
Consumer Companies
Companies that focus on continuous digital product improvement for enhanced customer experience.
Benefits of Our UX Research Services
User Research Services are a long-term business investment. They identify business issues at an early design stage and improve user experiences based on preferences.
50% Less Development Time*
UX research provides a clear product vision, which can help developers reduce the time spent on avoidable rework.
56% Loyal Customers*
UX research helps understand users’ needs, improve products or services, and get loyal customers.
80% User Willingness*
Investing in user research will deliver a good user experience for which customers are willing to pay extra.
301% Increased ROI*
A good UX can help your business give high returns, making investing in user research important.
**These data are from public sources, we do not claim to owe these stats.
Get Clear, Actionable User Insights
Contact UsCompanies We've Helped In User Research Services
Our UX research agency partners with companies worldwide to deliver consistent, high-quality results across a range of industries.
Our UX research services team supports clients across global markets, providing reliable outcomes for businesses in diverse sectors.
Frequently
Asked Questions
We understand the questions you may have about us or our UX research services. So, we have compiled some common questions on our UX research agency.
What are Octet’s capabilities in User Research?
We have extensive capabilities in user research. Being a leading UI UX design company we offer a range of user research methods, conduct both in-person and remote research, and use a variety of tools to gather and analyze data.
Our highly skilled team uses qualitative and quantitative techniques to understand design principles better and create effective digital solutions.
How do you decide on a user research method for our business?
Octet’s user research methods depend on your business goals and objectives. As a user experience research agency, we use various research methods, such as surveys, interviews, usability testing, and analytics analysis.
Our research method uses your audience’s characteristics, demographics, and behaviors to capture their insights effectively.
How do you determine the sample size of user research?
Being an experienced user experience research consultancy, we understand the importance of finding a relevant and suitable number of representatives for user research.
Our sample size is based on the minimal point at which we aim to achieve a desired goal. We conduct research on different batches until we achieve that result.
What are the metrics you use to measure research success?
We evaluate the success of our user research by measuring its impact on the design and development process and the overall quality of the final product.
Our core metrics include UX audit, user satisfaction, usability, engagement levels, and measurable business outcomes.
We also run retrospective reviews of our research methods to identify gaps, refine our approach, and continuously improve future results.
Can you do remote User Research?
We conduct remote user research aligned with your business goals and specific project requirements to ensure relevant, actionable outcomes.
As a dedicated UX research agency, we use proven tools and research methods to gather accurate data and deliver meaningful insights into user behavior, expectations, and decision-making patterns.
Do you perform User Research for non-digital products?
No, we do not perform user research for non-digital products. We are a UX research agency specializing in UX research for SaaS, B2B, and Enterprise-grade digital products.
How much does it cost to hire Octet’s UX Research Services?
The cost to hire UX researcher services depends on the scope, complexity, and objectives of your research projects, as well as the methods required to gather meaningful data.
We offer transparent pricing with a detailed estimate that clearly outlines timelines, deliverables, and associated costs. Share your project goals with us, and we’ll provide a tailored proposal aligned with your business needs.
What is UX research and why is it important?
UX research is the process of studying users’ behaviors, needs, and motivations to design products that are useful, usable, and relevant. It helps businesses understand real user needs instead of relying on assumptions.
By identifying pain points and usability gaps, UX research improves customer satisfaction and engagement. Ultimately, it reduces development risks and ensures better business outcomes through informed design decisions.