Designing an intelligent brand monitoring platform with intuitive UI
UI UX design for brand monitoring platform
What Visa stands for?
Visa is a trusted network and world leader in digital payments. They required an internal platform to monitor brand experience across different regions of Europe, Middle East and Africa.
Our main challenge was to present the performance metrics visuals in a highly engaging manner.
- To visualize data of performance metrics
- To present data drill down for information discovery
- To simplify information architecture
- To enable comparison of metrics and generate custom reports
Our primary goal was to create a dynamic report generator based on the user’s inputs and choices.
- To keep platform design minimalistic
- To maintain modern data visuals
- To create configurable indicators
- To enable dynamic report builder
Project Colours & Typography