Did you know that just with the proper usage of colours, you can enhance the visual appearance of your business by 93%?
Well, you can!
According to research, 85% of consumers buy because of colour, and hence, colours play an important role in making a business successful.
And, that’s completely understandable because,
People buy on emotions but justify with logic.
And, colours are really good at provoking emotions. Colours can evoke different emotions such as danger, safety, security, trust, love, etc.
But, good designers can’t rely on such vague terms, like trust or safety to come up with a beautifully designed product. They need a tangible concept to help a business succeed and increase sales. And that’s where colour theory comes in.
Significance of Colour Theory
It helps in understanding how culture, religion, gender, current market trends can affect the perception of their audience towards their product. It also helps in ensuring that brand colours are resonating with the actual intended message for their audience.
As personal beliefs also affect the perception of the users, understanding the values that colours hold for the targeted audience becomes quite crucial.
What is a Colour Palette and Why Does Colour Palette Branding Matter?
Techopedia defines colour palette as:
A colour palette, in the digital world, refers to the full range of colours that can be displayed on a device screen or other interface, or in some cases, a collection of colours and tools for use in paint and illustration programs.
Colour palettes are used by UI designers in the process of designing the interface of digital products.
Thus, having a brand colour palette that aligns with its users is one of the easiest ways to decide what colours you want to associate with your brand. It becomes more tangible than just an abstract concept such as the value offered by you through your business.
How to Choose Your Brand Colours
Understanding the theory behind choosing colours for better conversions is one thing, but actually picking the right colours is different. And as colossal as the process may sound, it keeps on getting more complicated as you dig deeper into the values of your audience and your business.
So, here are four simple tips on how you can create a colour palette for your design project.
1. How would you define your company’s value?
It is a question that baffles every entrepreneur. Because it is deeply rooted in what the founder/entrepreneur believes and aims to bring the same to the company.
Company values are how organizations define the core pillars of their identity and principles which also affect the way they conduct their business. Every company has a unique set of core values and they support the vision and decision making processes within the organization.
Defining values is not as simple as it sounds. But to get started, you can create a list of adjectives that exactly defines the nature of your business.
2. Search for inspiration
Online tools for creating colour palettes for design are undoubtedly a great way to take inspiration, but it is still a tool.
AI is no match for the creative power of the human brain.
Searching for inspiration may seem like a daunting task but, it is quite simple. As a designer, you just have to look around and you will find tons of inspiration. You can take inspiration from nature, food, animals, birds, buildings and architecture, and even your personal artefacts – diary, clothes, watch and other accessories.
And that is just not it. You can take inspiration from your competitors too! With this, you can remodel what’s already working. And yes, you don’t need to find every competitor in your niche, just pick the top ten and figure out why they are doing so well.
3. Pick your primary colour
The primary colour of any brand is its most dominating colour. For instance, Facebook has blue, Pinterest has red, Neil Patel has tangy orange, etc.
You don’t need to dig too deep to choose your primary colour. You can refer to the list of adjectives that you had created at the beginning of the process; thereafter, you can search for the colour associated with those adjectives.
4. Choose your secondary colours
To make your brand look alive and awesome, you need some other colours to compliment your primary colours. There are basically three techniques to choose secondary colours for your brand, i.e.
- Analogous Colour Scheme
- Monochromatic Colour Scheme
- Contrasting Colour Scheme
You can still use the different tools for creating a colour palette for design if this process becomes too complicated or overwhelming.
5 Best Websites for Colour Palette Inspirations
As the significance and meaning of colour palette are clear, let’s see the top five amazing tools with which you can create a colour palette for your next design project.
Being the first choice of almost every graphic designer, Pigment by Shapefactory is one of the best tools for generating colour palettes for design that you could find on the web. This tool allows you to modify your palette according to your need directly from the web.
Once you find your pigment, you can adjust colour shades according to your choice and your brand value. The Pigment by Shapefactory also allows you to copy different colour codes in Hex, RGB, and Pantone which can prove to be super useful for designers.
The website has numerous exciting features; for instance, it allows you to look for the duotone stock photographs with the help of a selected colour palette. In addition to this feature, you can also create a gradient background based on the colour shading.
Coolors is another tool that you can use to create a fantastic colour palette.
Well, it is quite unique as it allows you to create and share perfect colour palettes for websites in seconds. It also allows you to create numerous colour schemes from the selected picture. This feature makes it a perfect tool for generating colour palettes because it reduces the amount of skill set and experience required in a person in choosing the right colours.
How to use it?
- Press the spacebar to create a random Colour palette.
- Lock the Colour you liked
- Repeat these two steps until you get the results you need.
Moreover, it also allows you to save your colour palettes with a name. Therefore, if you are a designer, you can create, save, and organize a lot of colour palettes for websites of different businesses with different names.
3. Adobe Color
Adobe Color uses colour theory to generate different colour palettes for websites. You can explore tons of new colour palettes with the new and updated Adobe Color.
The best part of this website is that it also allows you to pick numerous colour combinations created by different users on this platform. In addition to this, this website keeps on uploading the trending colour combinations, giving you never-ending options to pick your perfect colour palette.
On this website, you can find different combos that are categorized based on industries like architecture, illustration, fashion, graphic design etc.
4. Color Hunt
Color Hunt is one of the most popular platforms to generate a colour palette for your next design project as it offers some of the best and stunning and beautiful colour schemes and designs.
The beauty of this website is that it regularly updates all the colour palettes on its platform. The website also allows you to sort the colour palettes based on popularity, new, trending, or random, and thus, you can sneak into the heads of other designers and know what colour palette they are using.
The best part of the Color Hunt is that it is more simplified and organized than many other websites. It uses 4 colours to generate different colour schemes and thus it becomes quite easy for a user to choose between tons of different combinations. This website is simplified and organized thus it becomes best for beginners.
5. Design Seeds
Well, nature has millions of colours that designers can take inspiration from. But very few tools or websites provide a facility to generate usable colour palettes based on natural elements.
This website, Design Seeds, uses different colours in nature to create different colour combinations. The colour palettes available on this platform are curated from nature photographs uploaded on different social media platforms.
Moreover, it also allows you to save your colour palettes with a name. Therefore, if you are a designer, you can create and save colour palettes for websites of different businesses quite efficiently with different names.
So, now you have it!
This brief introduction to colours and a list of top 5 websites that can help you in creating your own colour palette for design to improve the overall aesthetic appeal.
Well, the list of amazing sources for creating awesome colour palettes doesn’t end here. If the list mentioned here don’t satisfy your requirements, you can definitely search for other resources.
And last but not the least, these are still tools; they will just help you to create an amazing design that you have imagined. So, if you want to get in-depth information on how to choose colours, you can read our article on choosing the right colours for UI UX design project.
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