Aakash Jethwani
Founder & Creative Director
With an experience of 12+ years and serving more than 300+ projects, he is now leading a team of 25+ designers and developers and handling responsibility as founder and creative director at Octet Design Studio.
A design leader, known for creating and offering pixel-perfect design by striking a balance between design and technology to his clients while also managing his team and business.
His vision is to help companies disrupt market through designs and becoming a go-to partner for innovation. With a commitment to deep implementation of design strategies, he envisions pioneering innovative solutions to not only transforms businesses but also make it an essential requirement for the clients seeking unparalleled excellence.
His ultimate goal is to offer ‘experiences as a differentiator’ to clients seeking sustainable growth in the competitive digital landscape.
Contributed Blogs
What is empathy mapping? Examples and exercise
Reading Time: 7 minutes In the dynamic design world, understanding your audience is key to creating impactful solutions. One tool that can help connect the gap between your users’ needs and your design process is customer empathy mapping. But what is empathy mapping? In this blog, we’ll dive into the empathy map definition, its key components, and how to […]
What is the anchoring bias?
Reading Time: 7 minutes Understanding cognitive biases, such as anchoring bias, is crucial for professionals in the field of UX design. These biases are regular patterns of thought that can significantly influence a person’s choices and judgments when they receive and evaluate information from their surroundings. This series will delve into anchoring bias—one of the cognitive biases and its […]
Cognitive bias: Every UX designer should know
Reading Time: 8 minutes It is good to assume that we go into the UX design and research process with an open mind, free of our biases or personal opinions. However, as impartial as we strive to be, it is impossible to avoid allowing assumptions, preconceptions, and other internalized thought patterns to influence our work. Recognizing and resolving cognitive […]